Retain A+ Talent: Why $100 Million Isn’t the Magic Answer

Meta waved $100m at OpenAI stars and most said “nah.” Money gets attention, mission keeps loyalty. Here’s the playbook for hanging onto your best people.

$100 MILLION. WHAT?

Sam Altman told Reuters that Meta dangled $100 million packages at key OpenAI team members. Some offers were rumored to top $300 million over four years.

Meta pulled out all the stops. Recruiting dinners, direct WhatsApp messages, and the equivalent of Tinder Super Likes from Mark Zuckerberg himself.

The result: nearly everyone stayed put. Three researchers left; the rest replied, “We’re good.”

Somewhere a Meta recruiter is screaming in a glass cage of emotion.

Why Giant Checks Didn’t Seal the Deal

Altman’s explanation: mission. People want to build superintelligence responsibly, not just refinance a beach house.

DeepMind’s Demis Hassabis called Meta’s move “rational”, then reminded everyone purpose > payroll .

Turns out “changing the world” still edges out “changing the trim on my new yacht.”

An Inside Look at OpenAI’s Culture

A viral Hacker News article from someone working at OpenAI provided an in-depth look at the culture of OpenAI and why it’s so unique. It’s worth a read, but it essentially boils down to the following:

Pillar

What it looks like on the ground

1. Clear, lived-in mission

Every project ladders to “benefit humanity”. The stakes feel high when hundreds of millions users use your product for everything from medical advice to therapy.

2. Insane talent density

With 17 people, Codex (OpenAI’s agent) was shipped in 7 weeks. Only an absurdly gifted squad pulls that off.

3. High trust, low politics

Debates are public, searchable threads. Interns challenge VPs, and the best argument wins. No memo wars, no calendar theater.

4. Autonomy and bias towards action

OpenAI has no product roadmap. Have an idea? Spin up a prototype (four Codex variants existed before launch). Something not working? Stop and pivot.

5. In the trenches leadership

Execs are highly visible and manage the work, not the people. Managers of managers are rare and credibility comes from contribution, not PowerPoint.

6. Fanatical customer feedback loop

OpenAI closely monitors customer chatter. If a tweet goes viral, someone will probably look at it.

7. Ethics matter

OpenAI spends a lot of time trying to do the right thing. Massive resources go to hate-speech filters, self-harm triage, political-bias audits. Nothing ships until red-team sign-off.

How to Build “I’m not leaving” Energy

Practice

What It Looks Like

Quick Sanity Check

Nail the North Star

Everyone from new hire to CEO can explain why the org exists in one sentence.

Ask a day-2 hire; if they mumble, fix the docs.

Give Real Ownership

People own problems, not chores. “Here’s the outcome. Now go.”

If you hear “Am I allowed?” more than “How might I?”, tighten trust screws.

Make Debate Public, Not Political

Design reviews and decisions live in open threads; best idea wins.

Last time a junior’s comment changed a decision? If you can’t recall, open the floor.

Bias for Action

Idea → prototype in days, not quarters. Small bets, fast kills.

Count new features this month. Fewer than four? Unblock.

In-the-Trenches Leadership

Execs roll up their sleeves. Credibility = contribution.

Can ICs list three things their VP did this quarter to move the business forward?

Fair ≠ Flashy Comp

Pay removes anxiety. Equity or profit-share links everyone to upside.

If comp is your only retention lever, you’re in a bidding war you’ll lose.

Perks are like seasoning. Use enough to enhance the meal, not enough to mask expired chicken.

TL;DR for founders, HR, and anyone sweating poach attempts

  1. Money lands the first date. Mission seals the marriage.

  2. Ownership + trust cost far less than $100m and compound for life.

  3. Culture is the only moat that never shows up as depreciation on the balance sheet.

Ask yourself: Would your top performer shrug at a giant offer? If the answer is “probably not,” start doubling down on purpose and culture before the next recruiter slides into their DMs.